According to the latest report by IMARC Group, titled “Stevia Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” offers a comprehensive analysis of the industry, which comprises insights on stevia market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market. 

The global stevia market size reached US$ 763.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,438.3 Million by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.

Stevia Market Overview:

Stevia is a natural sweetener extracted from the leaves of the Stevia rebaudiana plant. It has gained popularity as a sugar substitute due to its zero-calorie content and the absence of carbohydrates, making it a preferred choice for individuals managing diabetes or weight. The sweetness of stevia comes primarily from compounds called steviol glycosides, which can be up to 300 times sweeter than sucrose, the type of sugar commonly used in households. Because of its intense sweetness, only a small amount is needed, which also makes it cost-effective in the long run. Stevia is heat-stable, making it versatile for various culinary applications, such as baking and cooking. Additionally, it is pH-stable and non-fermentable, which broadens its usability in food and beverage products. In the market, stevia is available in multiple forms, including liquid drops, powders, and granulated versions, catering to different consumer needs.   

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Global Stevia Market Trends:

The growing awareness around health and well-being, particularly regarding sugar consumption, is driving the global market. With the rise of diabetes and obesity globally, there is an increasing demand for healthier sugar alternatives, and stevia, being a zero-calorie natural sweetener, fits this need perfectly. Also, the expansion of the food and beverage industry, where stevia is being extensively used as a sugar substitute in a variety of products, ranging from soft drinks to baked goods, is further propelling the market. Additionally, changing consumer preferences for natural and organic ingredients is also a contributing factor to the market's growth. As awareness about synthetic sweeteners and their potential health risks continues to rise, the demand for natural options, such as stevia, is also increasing. This consumer shift is prompting more companies to incorporate stevia in their product formulations.

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Competitive Landscape with Key Players:

  • Archer-Daniels-Midland Company
  • Cargill Incorporated
  • GLG Life Tech Corporation
  • Guilin Layn Natural Ingredients Corp.
  • Hunan NutraMax Inc.
  • Ingredion Incorporated
  • Morita Kagaku Kogyo Co. Ltd.
  • Pyure Brands LLC
  • Sunwin Stevia International Inc
  • Tate & Lyle PLC
  • The Real Stevia Company AB
  • Wisdom Natural Brands
  • Zhucheng Haotian Pharm Co. Ltd.

Key Market Segmentation:

Breakup by Extract Type:

  • Powder
  • Liquid
  • Leaf

Breakup by End Use:

  • Beverages
  • Food Products
  • Table Top Sweeteners
  • Pharmaceuticals
  • Others

Competitive Landscape with Key Players:

The competitive landscape of the market has been examined in the report with detailed profiles of major players operating in the market.

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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