The global pizza market size reached US$ 141.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 192.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

the global pizza market report has categorized the market based on type, crust type and distribution channel.

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Factors Affecting the Growth of the Pizza Industry:

  • Busy lifestyles:

The increasing working population and the fast-paced lifestyles of individuals are driving the demand for convenient meal options. Additionally, rising preferences of people for quick and hassle-free meal options like pizza, along with the increasing availability of ready-to-eat (RTE) pizzas in convenience stores, is influencing the market positively. Furthermore, the escalating demand for individual-sized or personal-sized pizzas, pizza rolls, pizza pockets, and mini-pizzas that can be easily eaten while commuting, at lunch breaks, or during social events is facilitating the market growth. 

  • Technological Advancements:

 Continuous technological advancements in the food processing industry are strengthening the growth of the market. The introduction of online ordering platforms, mobile apps, and efficient delivery systems is making it easier for individuals to access and order pizza at discounted rates. These technological advancements enhance customer convenience, streamline operations, and drive growth by increasing accessibility. Additionally, the proliferation of high-speed internet connectivity and the increasing sales of smartphones, laptops, tablets, and personal computers (PCs) are making it easier for people to order pizza online.

  • Increasing Health Consciousness:

The rising health consciousness among the masses is catalyzing the demand for pizza with healthier ingredients. Additionally, the increasing number of people with food allergies is encouraging manufacturers to introduce gluten-free crusts that cater to individuals with gluten intolerance or celiac disease. In line with this, the widespread adoption of veganism and vegetarianism is driving the demand for pizza with plant-based toppings. Apart from this, the rising preferences of people for pizzas made with organic and locally sourced ingredients are stimulating the market growth.

Pizza Market Report Segmentation:

By Type:

  • Non-vegetarian Pizza
  • Vegetarian Pizza

Non-vegetarian pizza holds the largest market share due to the enhanced flavors, textures, and savory profiles offered by non-vegetarian toppings.

By Crust Type:

  • Thick Crust
  • Thin Crust
  • Stuffed Crust

Thick crust pizzas represent the largest market segment as the thickness of the crust offers a proper base that can accommodate generous amounts of toppings, cheese, and sauce.

By Distribution Channel:

  • Quick Service Restaurants (QSR)
  • Full-Service Restaurants (FSR)
  • Others

Quick service restaurants (QSRs) accounted for the largest market share as they allow individuals to order and receive their pizzas quickly.

By Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America's dominance in the pizza market is attributed to the establishment of several well-known pizza chains.

Global Pizza Market Trends:

The growing awareness among the masses about the harmful impact of packaging on human and environmental health is encouraging pizza companies to adopt sustainable sourcing and eco-friendly packaging. Leading pizza companies are increasingly sourcing their ingredients from local and organic suppliers. Individuals are seeking brands that demonstrate a commitment to reducing their carbon footprint. Apart from this, several pizzerias are adopting practices like sourcing local and organic ingredients, using recyclable packaging, and minimizing food waste. They are also replacing traditional single-use plastic containers with recyclable or compostable alternatives.

The rise of ghost kitchens and delivery-only concepts is transforming the pizza industry. These are commercial kitchens designed exclusively for preparing food for delivery or takeout without a traditional dine-in option. Pizza companies are leveraging these models to reduce overhead costs associated with maintaining physical dining spaces. Additionally, with the convenience of online ordering and delivery services, ghost kitchens allow pizzerias to reach a wider customer base, responding to the evolving consumer preference for dining at home. This streamlines operations and meets the demand for contactless food delivery. 

Leading Companies Operating in the Industry:

  • Boston Pizza
  • California Pizza Kitchen Inc.
  • CEC Entertainment LLC
  • Chicago Pizza
  • CICI ENTERPRISES LP
  • Domino’s Pizza Inc.
  • FAT Brands Inc
  • Godfather's Pizza
  • MOD Super Fast Pizza LLC
  • Papa Murphy’s International (Papa Murphy's Holdings, Inc.)
  • PepsiCo Inc.
  • Pizza Capers (Retail Food Group Limited)
  • Pizza Ranch

Other Key Points Covered in the Report:

  • COVID-19 Impact
  • Porters Five Forces Analysis
  • Value Chain Analysis
  • Strategic Recommendations

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